55% of marketers struggle to get their messages to stand out
Companies are creating content, but their efforts are falling short of expectations because of three top challenges they face.
View ArticleHow to get more organic traffic? Update your landing page content
Has it been too long since you updated landing pages? We helped our client optimize for search & UX to get 20% more organic traffic.
View ArticleWhy Panda 4.2 is such a big marketing mystery
Google recently released Panda 4.2. Here's what we know so far, and here's what you can do to safeguard your SEO results:
View Article8 Content marketing crimes that kill sales opportunities
How can you write content that executives will read and respond to? A study by The Economist reveals what impresses versus what’s irksome.
View ArticleSurvey says: Searchers’ satisfaction with Google has gone down
If search results are more sophisticated than ever, why are users less satisfied? ACSI's latest report indicates mobile UX is the issue.
View Article85% of the American population is online – here’s how you can reach them
A Pew survey shows the percent of American internet users is at 85% and counting As the population of non-internet users dies out, web marketing should be a top priority.
View ArticleBrides say ‘I do’ to wedding brand with catchy list articles
Here's a look at the content marketing strategy Brafton provided for a bridal brand to drive more traffic in this competitive space.
View Article79% of marketers aren’t budgeting for SEO – here’s why
This doesn't mean marketers aren't thinking about search marketing - which is good. If anything, search is more important than ever because it's how everyone looks for products these days.
View Article10 SEO factors that hurt your search rankings in 2015 (& 3 things that still...
Here are the SEO practices that are correlated with low-ranking sites in search results for 2015, as well as the winning tactics.
View ArticleDoes Google want you to switch to a mobile-only website?
A recent Q&A with Google's John Mueller reveals a best practice for mobile SEO that should be taken with a grain of salt.
View ArticleGoogle & Twitter partnership takes flight as Tweets appear in search results
Google recently announced it's showing Tweets in SERPs for all English queries, and displaying them on mobile results as well.
View Article55% click mobile ads over desktop: What this means for your website
When your team is producing site content, is it part of your process to review the articles or videos before they’re set live? Here’s an equally important question: Is it... Read more »
View ArticleThe biggest SEO updates of Summer 2015
Here's a video highlight of the hottest SEO updates of summer. But the real sizzler might be this: Marketers seem to care less about SEO.
View ArticleWhen to use subdomains: 3 reasons for them (& a few against)
A computer desktop has starting point, a series of folders and subfolders, and ultimately a desired location or file. A website has the same qualities. One distinction is that while... Read more »
View ArticleGoogle’s new feature to AMP mobile SEO & traffic
Mobile searchers head to the fastest-loading, best looking results. Here’s how to boost your mobile SEO with Google Accelerated Mobile Pages Project.
View ArticleHow to get the most from RankBrain, Google’s new ranking-robot
RankBrain, Google's new artificial intelligence ranking system, works with Hummingbird to rank results. Here’s how to stay on top of SERPs.
View Article3 common HR marketing pitfalls, solved by creative, custom content marketing
Standing out is challenging, especially in HR. Here are 3 common HR marketing problems, and how you can solve them with a unique content marketing strategy.
View Article3 things to know about Google’s quality guideline updates for SEO & content...
User intent is king as Google releases updated Quality Guidelines. Here's how to avoid having your SEO hurt by Google's Phantom III update.
View ArticleCortana comes to iOS, Android & Desktop. 3 tips for tweaking your SEO
It's the age of AI search. As Cortana comes to iOS, Android & Desktop, how will SEO change? Here are 3 tips for improving your intelligent assistant SEO.
View ArticleTap into the total Twittersphere: Show promoted content to logged-out users
Now that promoted tweets are available to an increasing amount of non-Twitterers, here are our 5 tips for making the most out of your Twitter content.
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