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Channel: Getting Found – Brafton
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3 Ways blog content helps ecommerce brands sell online

This is how an ecommerce company worked with Brafton to increase its brand presence online through a custom blog content strategy.

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Content marketing recap: April’s top news

Spring is heating up with updates to mobile search results, Facebook's News Feed & video embedding. Here are the top web marketing takeaways:

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Brand awareness cited as top challenge for marketers

Standing out among competition is a top challenge for marketers this year, according to new Experian research. Here's three tips to increase brand awareness.

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Why you should consider paid ads for Facebook marketing

With 40 million small business pages on Facebook and algorithm updates that favor friends over brand pages, paid advertising might be brands' best chance for visibility.

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Mobile searches surpass desktop – what it means for your marketing

We've reached the tipping point, as Google announced there are now more mobile searches than desktop searches online.

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Mystery solved: 6 Metrics to measure social media marketing success

Social media marketing is essential for successful web strategies, but most companies don't know how to measure the results - here are 6 ways:

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Video marketing for dual wins: More traffic, more subscribers

Video marketing is an engaging way to increase search visibility, but brands need to optimize with content for best results. Here's what one Brafton client learned:

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How-to videos are taking over mobile search [STUDY]

Brands looking for mobile SEO results need to invest in video marketing services. Here's our tips for videos that will stand out in search.

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2 Google updates that just had a bigger impact than Mobilegeddon

Search results were not upended by Google's Mobile update, but there are 2 recent changes that are impacting results across the web.

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Brafton will be at IRCE 2015 to talk B2C content marketing

Join Brafton in Chicago at IRCE 2015 to learn how content marketing is making it easier for retail and ecommerce brands to reach their target audiences across online channels.

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Content marketing is still the most effective (& challenging) SEO tactic

Content marketing is considered the best SEO tactic, and companies that overcome challenges associated with this approach will win better marketing results.

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3 Things you can do to avoid Panda penalties & improve site engagement

If “creating quality content” is starting to feel like a broken record, here are 3 concrete ways to improve blog engagement and avoid Google algorithm penalties.

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New FTC guidelines demand social media marketing transparency

The FTC updated its endorsement guidelines with new rules for disclosing sponsorship in social media content.

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Is influencer outreach missing from your content marketing strategy?

84 percent of marketers plan to increase their influencer outreach strategies in 2015, according to new research.

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The 6-step guide to running your first Facebook ad

How to successfully set up your first Facebook ad, with tips from Brafton's social media team.

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Your SEO just got more competitive – Pins & Vines in Google SERPs

Even if you’ve spent years perfecting your SEO strategy for Google, your posts now have the potential to fall behind Pins and Vines.

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How a healthcare company got 1800% more organic traffic (in less than 2 months)

A content strategy helped one of Brafton's healthcare clients get more organic web traffic and build relationships with patients looking for care.

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Successful influencer marketing demands custom content

Content is the hinge that brings industry influencers and brands together. Augure data shows why it's a common part of influencer marketing.

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Content marketing influences 51% of web conversions for insurance company

Here's how an insurance company supplemented its existing blog with a learning center that focused on content for SEO and saw major results.

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63% of social media users get news from Twitter & Facebook [Study]

Pew data shows it's time for marketers to get in the news game with their content strategies. Readership is up 10% in the past two years.

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